What We Do

Planning and Strategy

All organisations have PR, whether they want it or not. The success stories of this world take PR seriously, which is why we always begin our relationships with our clients by planning and producing a public relations strategy that fits their business plan. And we work hard to ensure that the strategy is developed as our clients develop.

Media

We put a lot of effort into creating positive relationships between our clients and the media that are important to them. We make sure that the right messages reach the right people, and that they fully understand what our clients are trying to achieve. At the end of the day, success stands or falls on the quality of communication we provide for you – and the quality of the PR that comes out of it.

Relationship Management

We are all judged by the company we keep, which is why at PR Works we ensure that relationship management is part of the public relations programmes that we develop for our clients.

Using The Mix

The public relations experience gives organisations a great overview of their public faces. We can see where other aspects of the marketing mix – such as social media, events, sponsorship, direct marketing, advertising, on-line capability, print and design – fit into the grand scheme to create killer marketing communications programmes.

Evaluation

It’s about getting results, so you have to know it works. We implement a number of evaluation techniques, depending on the nature of the work we have done, to ensure that each outcome meets the objectives of the public relations strategy. We’re not called PR Works for nothing!

Partners

At PR Works, we specialise in high quality public relations. But we know that other skills, such as design, print, photography, research, Internet marketing and other disciplines, are important to the success of what we do. We are not ‘jacks of all trades’, which is why we have built close working relationships with other professionals who share our ideals concerning quality and client service, to ensure that all our clients receive a consistently high standard of service.

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