Retail Development

Elmo Comes to Drake Circus

Fans of Sesame Street will be in for a treat on Thursday 16th February, when Elmo comes to visit Drake Circus! Elmo and his friends are starring in Sesame Street Live at the Plymouth Pavilions, but he is taking time out of his schedule to come to the centre between 4.00pm and 5.00pm to meet [...]

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Celebrating Good Service – I’m With Mary

Thanks to Sky+ I was able to catch the first episode of Mary Portas’s new series “Mary Portas: Secret Shopper” at the weekend, and it left me feeling even more strongly about the role shopping centres should take in celebrating the good customer service that is offered within their malls and precincts. In an earlier [...]

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Retail PR in 2011 – Taking Away the Fear

As struggling retailers announce their annual figures, and the media ups the impact of the rise in VAT to 20 per cent, what can shopping centre PR do to take away the fear in 2011? There’s a subtle yet definite difference between the PR that retailers do to encourage shoppers to spend, and the activity [...]

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