Arts and Commerce can have a mutually satisfying and productive relationship – but it requires understanding, experience and skill to achieve it.
On the one hand, Arts organisations have had to become a great deal more businesslike in their approach over the past few years, whether it’s looking for sponsorship or in their marketing and communications. It’s a crowded environment – a wealth of artistic talent and enthusiasm competing for limited resources, and many going after the same audiences. Fighting your corner demands experience and in-depth, practical understanding of both Arts and Business environments.
On the other hand, Business will have a critical role to play in the sustainable health of Arts and Commerce over the next few years as public sector funding is inexorably reduced – but it cannot and should not be a one-way street. Business can gain a great deal from the Arts.
We work on behalf both of Arts organisations wanting to talk to business, and businesses wanting to talk to the Arts, helping them communicate with and understand each other to achieve their objectives. We can help define and prioritise those objectives, and work with small budgets to help businesses and Arts organisations punch above their weight in the cultural environment.
For the Arts, we:
- create and deliver coherent and structured marketing and PR programmes, including devising audience development strategies and handling media relations
- create business-oriented sponsorship offerings
- work with other agencies to create unique, eye-catching and informative marketing materials, including social media and web-based communication in audience development initiatives
and for business, we:
- identify and create sponsorship programmes or other forms of involvement to maximise the effectiveness of Corporate Social Responsibility policies
- advise on and create Client or Customer Relationship Management programmes involving cultural activities
